I have extensive experience managing PPC campaigns for businesses in a similar position.
A lot of work and research needs to go in to an Adword campaign. A large number of businesses waste hundreds and thousands of pounds quickly setting up a Google Ad and launching it believing customers will come as a result. Very often little keyword research and competitor analysis is carried out so money is wasted on poor quality keywords or keywords that have too high a cost per click meaning their budget is used up very quickly with few enquiries.
The advert text is also important as it needs to attract the right customers. Poorly constructed adverts can result in either a low number of clicks or too many clicks from customers who are not your target market.
There are also other factors that can effect success such as the landing page, negative keywords and many others that I will take in to account. Having somebody on hand to monitor performance on a daily basis and adjusting the campaign accordingly will ensure there as few wasted clicks as possible maximising the performance of the campaign.
If you would like to discuss me managing your PPC campaign for you please get in touch.