Blog

  • Date Posted: 24 May 2016

    Why you should court influencers to help promote your content

    You post consistently on your different social media channels and you engage with those who like or share your content. Is there anything more you could be doing on social media to help drive…


  • Date Posted: 12 May 2016

    Spring into better SEO – Reducing your bounce rate

      Spring is here, so it’s time for an overhaul of your SEO.There’s one key metric which should inform all the work you’re going to do to improve the position of your website in…


  • Date Posted: 25 Apr 2016

    Blogging v Vlogging – what’s best for your SEO?

    If you’re looking at a content strategy to help boost your SEO, you need to be thinking about engagement. Most websites now have a blog built in, and sharing blog posts on social media…


  • Date Posted: 11 Apr 2016

    User Experience to Increase Website Conversion Rate

    Getting a good website conversion rate is all about the User Experience or UX in industry terminology.   What is UX and why do we need it?   UX isn’t just about making a…


  • Date Posted: 21 Mar 2016

    3 top tips to help e-commerce site product descriptions get good SEO

    Product descriptions can be a nightmare, especially for e-commerce sites. Many sellers have a number of very similar products, or the same product in different colours. Repetition can really hit a website’s SEO and…


  • Date Posted: 16 Mar 2016

    Why backlinks need to be earned rather than built

    Reports of the death of backlinks as a key SEO tool are much-exaggerated. Few things are more important to your website’s SEO right now than good quality backlinks. Links from sites respected by search…


  • Date Posted: 18 Sep 2015

    Quickly Improve Landing Page Conversions

    As business owners, the major reason we have a website is to make sales. Whether that is through an ecommerce website or to build familiarity with the brand, the ultimate purpose for being online is…


  • Date Posted: 18 Aug 2015

    Google Panda Refresh 4.2: How to Avoid Losing Rankings

    The Google Panda algorithm was introduced in February 2011 as a means to preventing sites with bad content moving up the ranks of the search results. Everyone may be talking about Google’s new parent…


  • Date Posted: 09 Jul 2015

    Common SEO Issues That Affect Ecommerce Sites

    We have worked with plenty of ecommerce sites, helping them to optimise their websites for search engines and visits from potential customers. While getting the visual content right is important for keeping and converting…


  • Date Posted: 23 Jun 2015

    Must-Have Conversion Factors for Your Landing Page

    If you’re running a business, whether it’s ecommerce or small business, landing pages are crucial in informing potential clients and customers and generating leads. Landing pages are different from standard web pages and blog…


  • Date Posted: 15 Jun 2015

    9 Steps for Writing Great SEO Content

    Writing great SEO content is simple. It comes down to following standards that we know work, but that doesn’t mean it’s easy. We’ve written a lot about the importance of good content and the…


  • Date Posted: 18 May 2015

    Avoiding a Google Penalty When Working on a SEO Campaign

    Maybe you’ve just hired a new SEO agency to help you optimise your website and increase your search engine rankings. Perhaps you are embarking on a do-it-yourself SEO project. In either scenario, the time…