The days of Twitter verification being open only to celebrities or the owners of major businesses seem to be over.
This week, Twitter published a form for those who want to verify their own accounts with the official blue tick. The form makes the process for verification simpler and more transparent. Previously, anyone wishing to get their account verified had to prove why they needed that to the Twitter helpdesk. It was a difficult process which usually resulted in public figures only in obtaining verification. The new process is bound to lead to a spike in applications.
Twitter has 100 million daily users worldwide, with the average number of followers per user standing at 208. That average may seem low, but Twitter does have 550 million accounts which have never sent a tweet.
Of the millions of users who are active every day, 34% log onto Twitter more than once in 24 hours.
That means there is an active audience ready to engage with you, if you use Twitter well.
Why verify – and why are SEO specialists talking about it?
The reason is simple: the blue tick adds kudos to an account and helps it gather more followers. With so many spoof or fake accounts on Twitter, verification is increasingly important.
More followers mean a larger audience for your content, and the potential to drive more people to your website.
That, of course, improves SEO.
What you have to do:
- Log into your account.
- Go to https://verification.twitter.com/welcome.
- Follow the process and enter the links Twitter needs to verify your account.
- You then have up to 500 characters to write why your account should be verified.
- Submit your request and Twitter will respond by email confirming your application has been received.
The information needed will include an active email address relevant to the account and your birth date.
As the form is new, it’s not known yet how long the process will take.
How can you maximise the potential to boost your SEO?
Make sure the basics are in place:
- Ensure your Twitter profile is up to date, has a good photograph, and has a working link to your website.
- Use relevant hashtags in your profile to help those interested in your field find you.
- Post consistently. Choose the amount you post every day and stick to it.
- Make sure your blog is integrated into your website.
- Use links to your site to relevant content when you tweet, and use the relevant hashtags.
- On your website, make sure you have good links to all your social media accounts including Twitter.
- When posting blogs, ensure there are sharing buttons on the bottom which include sharing on Twitter.
- Embed your Twitter feed on your website.
- Retweet other people’s content and follow those who engage with you.
Want to find out more about using social media to get more page views? Your SEO expert will be able to give you targeted advice tailored for your website and your business.