Blog
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Why refreshing old blog posts is as important as writing new content
A well-thought-out content strategy is key to achieving lasting results in search marketing. Whether it’s through SEO or PPC, businesses rely on strong content…
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Speed up and rank higher: a complete guide to PageSpeed Insights for SEO success
Website speed is crucial for both user experience and search engine optimisation (SEO). Google has long recognised the importance of fast-loading websites with PageSpeed…
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Common pay-per-click (PPC) mistakes that are costing you money
Pay-per-click (PPC) advertising is a powerful digital marketing tool, offering the ability to drive highly targeted traffic to your website and achieve a significant…
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Why blogging remains important for SEO
It’s easy to fall prey to the notion that blogging is a relic of the past. Many business owners have heard the claim that…
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Analysing competitor websites for SEO: your comprehensive guide
Understanding your competitors’ strategies can provide invaluable insights that can help you improve your own website’s SEO performance. This guide looks at the various…
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How to find winning blog topics using SEO tools
Selecting the right blog topics is crucial for SEO success. Well-chosen topics attract more traffic, engage readers and convert them into loyal followers or…
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How ad assets (extensions) work in PPC
Pay-per-click (PPC) advertising is a model of online marketing where advertisers pay a fee each time one of their ads is clicked. Essentially, it’s…
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A business owner’s guide to E-E-A-T in SEO: what it is and why it’s important
Understanding and implementing E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) for SEO is crucial for improving your website’s visibility and credibility. Mastering the E-E-A-T criteria can…
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Google Consent Mode V2: what businesses need to know
As digital marketing continues to evolve rapidly, privacy regulations are no exception. Systems and apps must be updated frequently to meet the latest laws….