Blog
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Content length, depth and its role in SEO: what the future holds and how to get it right
What often sparks debate in SEO is whether the length of content or its depth holds greater sway over a page’s performance in search…
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SEO or PPC: which is best?
It’s no secret that two of the most common digital marketing strategies businesses implement are SEO (Search Engine Optimisation) and PPC (Pay-Per-Click) advertising. Both…
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Why refreshing old blog posts is as important as writing new content
A well-thought-out content strategy is key to achieving lasting results in search marketing. Whether it’s through SEO or PPC, businesses rely on strong content…
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Speed up and rank higher: a complete guide to PageSpeed Insights for SEO success
Website speed is crucial for both user experience and search engine optimisation (SEO). Google has long recognised the importance of fast-loading websites with PageSpeed…
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Common pay-per-click (PPC) mistakes that are costing you money
Pay-per-click (PPC) advertising is a powerful digital marketing tool, offering the ability to drive highly targeted traffic to your website and achieve a significant…
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Why blogging remains important for SEO
It’s easy to fall prey to the notion that blogging is a relic of the past. Many business owners have heard the claim that…
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Analysing competitor websites for SEO: your comprehensive guide
Understanding your competitors’ strategies can provide invaluable insights that can help you improve your own website’s SEO performance. This guide looks at the various…
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How to find winning blog topics using SEO tools
Selecting the right blog topics is crucial for SEO success. Well-chosen topics attract more traffic, engage readers and convert them into loyal followers or…
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How ad assets (extensions) work in PPC
Pay-per-click (PPC) advertising is a model of online marketing where advertisers pay a fee each time one of their ads is clicked. Essentially, it’s…