There are many different facets that come together when creating an effective online presence. One element that you need to consider is your website’s schema markup. In this post, we will reveal everything you need to know about schema markup and the benefits that are associated with it.
What is Schema Markup?
We must begin by explaining what schema markup is! This is a type of code that is placed onto your website to assist search engines in returning results that are more informative to its users. If you have ever used rich snippets before, you will have a better understanding of what schema markup is all about. Schema markup essentially gives your website context, which makes it easier for Google to understand what your site is about. Founded at Schema.org, this form of microdata creates an enhanced description for your website, which will appear in the search engine result pages. Scheme.org was created back in 2011, and it is the result of a collaboration between four of the top search engines; Google, Bing, Yahoo, and Yandex. How a search engine interprets the context of a query will determine the quality of the search engine result. An otherwise ambiguous website can be given context with schema.
What are the benefits of schema markup?
Now that you have a good understanding of what schema markup is, let’s take a look at the benefits that are associated with it in further detail.
Help search engines to understand your website content better
The main benefit of incorporating schema markup into your website is that it will enable search engines to understand your content better. Ultimately, this means that you are going to rank highly for those who are interested in your products and search engines, which should mean greater conversions for you. If you have noticed that you’re getting a lot of traffic yet they leave your site quickly because it is not what they were looking for, schema markup can help to give your site more context so that this stops happening.
Schema markup drives your SEO efforts
Overall, incorporating schema markup into your website helps you to improve your search engine optimisation efforts, which is something we should all be looking to achieve. When you use schema markup for categorising phrases and words in your site’s HTML, it means that search engine crawlers are better able to digest and comprehend the content of your web pages. Ultimately, this means your website is going to stand out in the organic search results. The importance of getting a good position in the search engine result pages cannot be ignored. Organic search results beat paid search marketing, yet to get organic results it requires patience and a careful approach. A scheme markup should certainly be part of your strategy.
Make your site eligible for special SERP features
You could also enable your website to be featured in the fancy information box on the search engine result pages by having schema markup. This could be an information table at the top, a video carousel, or a top stories carousel… to name but a few options! A lot of people will refer to this as Position 0, as sites holding this position on the SERP tend to be ahead of even the first organically ranked link. Therefore, you can give your business a huge advantage by bagging one of these positions.
Improve your local SEO efforts
Local SEO is imperative for businesses operating on a local scale, as well as those larger businesses that are looking to target specific areas. Structured data markup is a great feature when it comes to improving your local business presence in Google My Business.
Enhance your brand presence with a full knowledge Graph
Schema also enables you to provide a big boost to the presence of your brand online. For those who are unaware, the Knowledge Graph is the large box to the right on the Google desktop searches. For mobile searches, you will find this front and centre. This Graph will feature the most pertinent data about your business that customers need to know, including reviews, social accounts, and your contact details. One of the problems, though, is that a lot of companies do not have a fully fleshed out knowledge graph. In fact, there are many that do not have any at all. Google will only present a knowledge graph if they are very confident that the information featured inside of it is useful and accurate. By marking this data as structured data on your website, you can make it easier for people to trust the information about your company.
Schema markup can provide extensive rich snippets
Finally, another reason why you should implement schema markup is because it can make your web page appear better in the search engine result pages. It does this by enhancing the rich snippets that are featured underneath your content’s page title. If you do a quick search on Google now, you will be able to see what I mean. The best snippets are those that contain all of the information that a user might require, as opposed to the Meta Data that Google automatically chooses. By using a structured data makeup, you can ensure that you display the exact data you want your users to see, increasing the chances of them clicking on the link and viewing your website.
Hopefully, you now have a better understanding of what schema markup is and why it is important for your business. If you have any further queries or you would like advice and assistance on getting your website to feature more prominently on the search engine result pages, please do not hesitate to get in touch with me for more information. The number you need is 07702 288369. Alternatively, you can send an email to firstname.lastname@example.org and I will get back to you as soon as possible.