SEO is often a lot better understood by the general public than the ‘dark art’ that it used to be considered. With business owners trying to gain more information on the subject I am finding they are also coming across a lot of mis-information that are potentially damaging their SEO strategies in the long term.
As an SEO freelancer, I want you to know about these myths and why you shouldn’t believe them. SEO is a complex process, so it’s important that you fully understand the reality of it before diving headfirst.
So, here you go! Here are the top SEO myths that I come across when speaking to clients:
1) SEO Is A One-Time Thing
As you see your competitors implement an SEO campaign, you want to get on the bandwagon and take action. And even though one SEO campaign or strategy can generate healthy sales and profits, it’s not enough in the long term. You need to ensure that your SEO strategy is on-going – adapting as trends change, your business grows and your competitors develop theirs.
To ensure you have a competitive edge, you need to invest in SEO regularly throughout the year. Without it, your business will become lost within your industry. Although you may think that one go at SEO can transform your business, if you want to retain a strong customer base, you need to continually work on it.
2) Google Ads = An Increased Organic Ranking
Many PPC agencies will claim that Google Ads is the be-all and end-all. And although it’s incredibly important in the scheme of things, it doesn’t result in an increased organic ranking. Through a combination of clever SEO and paid ads, you will be seen by more people. Even though paid ads won’t directly improve your organic rankings, between this and SEO, you will be seen by more people.
3) Keyword Research is Pointless
As SEO has developed and Google Hummingbird was released, people are claiming that keyword research is pointless. And this myth couldn’t be more untrue. Hummingbird stated that there is greater attention paid to the whole query – rather than a keyword.
Whereas in order to rank higher, you need to focus on targeting particular keywords alongside long-tail queries. Without doing so, you will miss out on potential customers that are searching for particular services/products.
4) Content = King
A lot of marketers will claim that content is king in SEO. And although content is undeniably important, it’s not the only thing that you should focus on. Content should be partnered with thorough research, analysis and other SEO strategies that will provide you with a complete SEO solution to your needs.
Of course, it isn’t a complete list. So, it’s important that you take the time to uncover other myths and why they aren’t true. As SEO changes throughout the years, it’s clear that more myths will come to fruition and that certain aspects of the industry will adjust – so it’s always a good idea to keep up to date – no matter what industry your business is in!