I am Graeme Winchester, a freelance Manchester SEO consultant with years of experience helping businesses all over the country get their website ranked, whether that is through organic search engine optimisation or pay-per-click (PPC) ads.
Whether you are a small local business or a national brand, SEO matters. It matters because it can be the difference between a potential customer falling across your site on Google and not – and we all know that more traffic = more sales.
I work closely with clients to help them improve ranking through white hat link building strategies, producing content that engages and excites customers, researching relevant and targeted keywords and casting a very experienced eye over your existing SEO strategy…….
Why does your business need me to look at your SEO?
If you have just stumbled across the term SEO and are wondering what it is all about, let me explain.
SEO is search engine optimisation. In layman’s terms, that means making sure that your website and all of the content within it is as visible as it possibly can be on search engines such as Google and Bing
SEO is essential to your digital marketing strategy. Every day, millions of searches are carried out, often with the intent of making a purchase or to find out about a service. Organic search is often one of the biggest drivers of traffic for brands.
Greater visibility and higher ranking in search results than your competition can have a significant impact on your bottom line.
What benefits will you gain from my SEO experience?
As an SEO specialist, I am genuinely enthusiastic about search engine optimisation and strongly believe that it is the most affordable and cost-effective form of online marketing, more so than social media or paid advertising.
Executed properly, it will increase the quality and quantity of your organic traffic.
Some of the benefits include:
An increase in organic traffic
Search engine audiences are demanding and already tell you exactly what it is that they want from you through their search terms.
We know that the top positions on search engine results pages get the most clicks – very few people go past the first page when looking for something – so ranking highly on Google, Bing and other search engines can result in a significant boost of traffic for your website.
An increase in trust and credibility
Being highly ranked in search results signals to those looking that you are a major player in your particular sector.
Likewise, there is a common misconception that the further down you are in the organic search results, the less credible and trustworthy you are.
More user-friendly website
Users demand superb experiences now, and this is reflected by the fact that is a significant factor in ranking.
Because of this, a part of search engine optimization is ensuring that your website is fast, reliable and is intuitive for users.
Reduced acquisition costs
SEO is far less cost prohibitive than advertising to acquire clients. Good SEO is, in fact, the best form of digital marketing. If you have experience in Google algorithms, website coding and keyword research, SEO will cost you nothing other than time.
Otherwise, the only cost is in hiring an experienced and knowledgeable SEO Freelancer or SEO consultant to help you to increase your search engine ranking.
Redresses the balance
For smaller firms, it can feel unfair. How are you supposed to compete with global organisations and their vast marketing budgets? Well, SEO can level out that playing field and redress the balance to some extent. As I mentioned above, an SEO consultant or SEO freelancer is the only cost associated and it all boils down to knowledge and creativity.
This means that the smaller businesses have just as much chance as the big guys.
Short term effort for long term reward
Paying for an SEO consultant or SEO freelancer is really an investment. It takes a bit of time, perception, and commitment to master. But get it right, and the effects can reach far into the future, boosting user experience and your overarching online presence.
Most of all, rank well and you will find that you have a sustained flow of traffic and potential leads for months and years to come.
How will I help you?
Of course, the first thing I will do is to understand your needs and requirements. Every single business is different, and this is why I work on a consulting basis with individual clients and businesses.
Typically, this the process that we will work together on:
Understanding your objectives:
The first and most crucial part for any freelance SEO specialist is to understand your business requirements. What do you want to achieve from our strategic relationship? Do you want to increase the organic traffic to your website? Improve your search ranking? Target a more defined audience? This will form the basis of our partnership.
Auditing your existing SEO:
I will then take a detailed look at how your website performs on a technical level and how Google and other search engines crawl your site. If any issues are identified, I will work with you to rectify them.
Assess your competitors:
I will analyse your competitors websites and SEO techniques. This will provide me with an insight as to the strategies that need to be put into place to overtake them and be the industry leader.
Engage in keyword research:
I spend some time researching the keywords that your clients in your niche will be using to search. This included both short and long tailed keywords, which will enable to form the basis of your content strategy.
Evaluate and refine:
There’s little point in investing in a freelance SEO consultant if your SEO performance is not tracked, evaluated and refined. It needs regular reviewing as if your strategy is not kept up to date, you will eventually become irrelevant and slip down the listings.
When you hire a freelancer for your SEO Manchester strategy, you are not paying for a big agency where approaches are not consistent and personalised. You are getting a dedicated service, tailored exactly to the requirements of your business.